Exhale Supernova is the expression of a fundamentally new ecosystem for our studio practice. It's not just about creating another shirt or bag. Exhale Supernova lives and breathes in the space between design, craft and technology, where we explore new ideas and push paradigms. It's an honest and deep conversation about what sustainability truly means.
By it's very nature, the process of cut-and-sew manufactuing of apparel means that there is significant textile waste resulting from the leftover fabric between individual pattern pieces. Experts estimate that this waste can be as high as 15% of the total amount of material used to produce each garment. Off-cuts from garment production, in ideal situations are recycled, but more often than not, end up as landfill. This is no longer environmentally sustainable.
Through our exploration of new knit technologies, we can contribute to the elimination of waste generated by cut-and-sew manufacturing, which is the most widely used method of clothing production. Because our shapes are knitted, not cut, material waste is less than 2%.
Exhale Supernova is about crafting a life with a quietly thoughtful approach and a spirit of "just enough"; where true worth is more than a beautiful object — it's about the journey from here to there.