With strong natural cloth and quality craft — we make the clothing that you live in. Extend the life of your pieces while minimizing their environmental impact by simply changing the way you care for them. We’ve put together a short list of things you can do that will significantly reduce your carbon output. Because 75-80% of your clothings carbon emissions happen at home.
Wear more, wash less
People have been taught to wear their clothing once and toss them in the wash. Pause. Choose to wear pure natural materials that regulate body temperature and wick away moisture — you’ll be able to wear your pieces multiple times before having to wash them. Keep your clothing in a well ventilated area and spot clean them when necessary. Hanging them by and open window or in the bathroom while you shower with your favourite essential oil will help keep things fresh!
Choose natural laundry detergents and keep harmful chemicals away from your skin and out of our waterways. There are many great local companies trying to make a difference by reducing packaging and using ingredients that are safer for the environment.
Did you know that synthetic materials such as polyester, nylon and acrylic are adding to the micro-plastic pollution that is accumulating in our food chain and damaging our world’s oceans? Take a deeper dive into the issue — https://www.ecowatch.com/how-to-stop-microfiber-pollution-2602405415.html. Choose pure natural materials as often as you can.
Machine wash cold, lay flat to dry
We have simple care instructions for our collection at hoibo — machine wash on a gentle cycle with cold water and lay flat to dry. With the evolution of washing machines and detergents your clothes get clean even when washed in cold water. No need to wash hot, save on the hydro and still get your clothing clean!
Keep your clothing out of the dryer, and on average, you can save our atmosphere one tonne of carbon dioxide every year. The atmosphere and your clothing will thank you. By putting your clothing in the dryer it makes the fabric weaker by causing microscopic tears. The more lint, the more damage. Skip the dryer and use a drying rack instead!
For the long haul.
To keep your materials looking their best, wash like-weight materials together, flip your clothing inside out and do up any zippers or buttons before putting them in the wash. Heavy materials like denim with zippers and buttons can be very abrasive in the machine causing damage to garments made with lighter weight materials.
A few simple changes can go a long way in making sure that you get the most out of your pieces while being mindful of the impact they have on the environment.